Redesigning the website for enhanced user experience and engagement
Fruity Schools Africa is a registered non-governmental organization dedicated to growing high-quality fruit trees in public spaces across Kenya and Africa. Our project involves redesigning their website to make it more user-friendly, intuitive, and aesthetically appealing for both visitors and partners.
I led a team of six designers in different parts of the world to conduct user experience research, redesign the website's landing page and 'how it works' page using Figma, and deliver the presentation.
Fruity Schools Africa is a registered NGO in Kenya that cultivates high-quality fruit trees in public spaces, including schools and parks, across Kenya and Africa. Their mission is to plant, protect, and promote fruit trees in partnership with local communities, transforming landscapes, supporting wildlife habitats, and contributing to carbon offsetting projects.
We have operated successfully for approximately 2 years and have an existing website. However, we recognize the need to upgrade to a modern and highly responsive website that aligns with the ever-evolving landscape of charitable initiatives and the dynamic fundraising environment.
As a product manager, my initial endeavor was to thoroughly define the project's scope. This foundational process led to the meticulous drafting of the PRD. Throughout its development, iterative feedback from stakeholders refined the document, ensuring it met technical, user, and business requirements.
→ Check out the PRDBased on our user research and the information provided by our client, we came up with one primary user persona (persona 1) and three secondary user personas (persona 2-4) to better understand their needs and pain points.
Our design team was dispersed across the United States, Asia, and Europe, which complicated the scheduling of internal meetings. The additional hurdle of synchronizing these sessions with our client in Kenya amplified the complexity due to the expansive time differences. Moreover, our client faced inconsistent internet connectivity, which further impeded our ability to conduct smooth and productive Zoom meetings.
To cope with this challenge, I learned to...
Undertaking a volunteer project taught me the vital lesson of adaptability in the face of fluctuating commitments and communication barriers. Our team members, juggling varying schedules with academic and personal responsibilities, experienced shifts in availability that impacted our workflow. Remote work and timezone differences introduced communication challenges that occasionally slowed our progress. Recognizing that aiming for perfectionism could hinder our momentum, I learned to be nimble, adjusting our roadmap multiple times to manage delays in deliverables pragmatically. This project underscored the importance of resilience and the ability to recalibrate expectations to maintain forward motion in a collaborative, volunteer-based environment.
To cope with this challenge, I learned to...
Team: Veronica T., Umika Mathur, Rachel Tan, Vivian Le, Caroline David, Julius Nguyen, Laura Wu, Shraavasti Bhat
Client: Kennedy Odoyo
Win24 Demo Day student and mentor participants
Source: Develop for Good Newsletter